Get Started with Inbound Marketing the Right Way

Inbound marketing has proven effective for countless companies in nearly every industry. But getting started can feel overwhelming, even for experienced marketers. We can help you start your inbound marketing program the right way with our Marketing Assessment and Plan.


We kick off our assessment by taking a deep dive into your current marketing efforts. We’ll review your marketing goals, evaluate your overall marketing strategy, conduct a competitor analysis and analyse your website’s usability, structure and messaging.

Then, we immerse ourselves in your business by interviewing employees, customers and “almost customers” (sales you count as “closed-lost”) and create a detailed report outlining our recommendations for communicating effectively with your primary buyer personas.

Armed with information from our research and interviews, we translate what we learned into design concepts—complete with new messaging that reflects the buyer insights we uncovered—for the home and interior pages.

We finish off the assessment period with a detailed marketing plan, complete with content marketing, SEO, demand generation and marketing automation recommendations and budgets.

You can implement our recommendations in-house or work with us to implement—it’s up to you! No matter your choice, we’ve found companies that complete the assessment get better, faster inbound marketing results than those that don’t.

What Our Clients Say About our Marketing Assessment & Plan

I knew KODA had an abundance of talent and experience around everything involved in inbound marketing—strategy, tactics, creative, graphic design and storytelling. The assessment was a great way for you to immerse yourselves in our business and develop unique insights to drive the marketing strategy and tactics over the next 12 months.
— Marlies

Want more information about how we help clients lay the foundation for revenue-generating inbound marketing programs?

Get in touch with us today by using the form below!