Attract and Convert More Qualified Leads with a Website Redesign

Your website is the heart of your company’s online marketing efforts. Often the first stop in the buyer’s journey, your website must be well-designed, easy-to-navigate and mobile friendly. In addition, it must speak to potential buyers at every stage of the buyer journey.


75% of people judge the credibility of a company based on the design of its website.
— Stanford University

Looking at your website now, how would you say potential buyers judge your company?

Looking at your competitors’ websites, how would you say potential buyers judge them?


Whether your website is on HubSpot or Wordpress, a website redesign can help you attract more website visitors and convert and deliver more qualified leads to your sales team.


Why Redesign My Website?

To keep up with web technology advances and design trends, companies should update their websites every one to two years and make content updates regularly. There are a number of indicators now is the time to redesign your website:

Indicators

  • Your website isn't responsive
  • Your content doesn't speak to buyers
  • Your website looks outdated
  • User Experience is poor
  • Your brand has changed
  • It's difficult to make changes

Why Should I Redesign My Website on the HubSpot COS?

A HubSpot Platinum partner, we encourage all potential clients to consider redesigning their websites on the HubSpot COS. That's because HubSpot COS offers a number of advantages many content management systems lack:

  • CONTEXTUAL MARKETING
    A first-time website visitor isn’t searching for the same information as a marketing qualified lead. HubSpot’s contextual marketing capabilities allow you to personalise your website so potential buyers see fresh content each time they visit based on their stage in the buyer journey.
     
  • RESPONSIVE DESIGN
    Sources show smartphones and tablets account for 55 percent of Internet usage in Australia today. The HubSpot COS is automatically responsive to all screen sizes.
     
  • EASE OF USE AND SUPPORT
    Whether you’re partnering with us for inbound marketing or you’ll be assuming all marketing work following your redesign, you’ll want a system that’s easy to use. The HubSpot COS is a full-featured marketing platform any person on your team can learn to operate through training provided by HubSpot. If you have any questions, you can turn to HubSpot’s helpful support team.

Our preferences and recommendations aside, we won’t turn your company away if you want to redesign your website using another platform. Our in-house team has designed websites for Squarespace, Wordpress, Adobe Business Catalyst and more.