Name
*
First Name
Last Name
Top 5 brands you like/love & what you admire about them.
These can be ANY brands
Your top 3-5 values
Your mission
What is your mission? In other words what do you want to do with your values?
Your vision for your business
Where do you see the business in 1 year, 5 years, 10 years?
Describe the nature of your service, in one sentence.
Who are your primary clients or consumers?
Who are your main competitors?
If possible, include the URLS of their web site.
What is unique about your company versus your competitors?
What is the primary differentiator between you and your competitors?
How do your clients or consumers perceive your company?
How would you like clients, consumers and prospects to perceive your company when they see your logo mark and other marketing materials?
Describe your company’s internal culture or atmosphere in one sentence.
What is your work environment like?
Any additional words describing your business' personality
If your company were a place, where would it be?
If your company were a car, what would it be?
If your company were a bumper sticker, what would it say?
If your company was an animal, what would it be?
What is your company's distinct competitive advantage?
List the proof points that substantiate your competitive advantage claim.
What are your current challenges in finding potential clients/customers?
What factors in your business environment do you need to overcome to succeed?
Competitors? Tight budgets? Lack of perceived need for your service?
What is the precise business objective that you would like your marketing program to achieve?
Are there images or icons that appeal to you that you feel reflect your company?
Are there colours that you feel resonate with your company?
Do you have any dislikes that you want to be noted before we begin?
