SOGO Brand Proposal
Brand Strategy Proposal
We look forward to providing SOGO with marketing services relating to logo development, brand, positioning and messaging.
As Alive's primary interest is in the success of SOGO's App, we believe our value extends well beyond that of a traditional marketing agency. Our designs, concepts and recommendations will be tested with real users and validated against the learnings from our Business Design, Experience Design and Visual Design teams. Selecting Alive for these marketing services will also ensure the seamless transfer of information from team to team, ultimately producing better-validated outcomes faster that are directly connected to SOGO's success.
Brand & Marketing Strategy
SOGO App Realistic Mockup
The plan is to build brand awareness and desirability by introducing a new way to play and experience social golf. The goal is to become the market leader by driving app downloads and socially reinforcing ongoing pay-to-play behaviour.
CLARITY - Create a Brand Manifesto to capture the company's essence
IDENTITY - Design a desirable visual identity with a supporting tagline
RULES - Create identity usage and style guides for consistency across all media
ACTIVITY - Develop an omnichannel marketing plan and execute against it
MEASURE - Track the ROI of all activity to optimise marketing effectiveness
Brand Differentiation
Working Logo Design
Initial SOGO Holding Page
Final Concept Design
Early Concept Design
Data Driven Design
Usage & Conversion Analytics
Selected Logo Design
Dosh is a premium brand aimed at decreeing consumers that utilises its understated logo design to re-enforce its brand promise, which is to help simplify and de-clutter people's lives so they can focus on what is essential and not slow down with choice and complexity. This is reinforced through their clean and functional product design and embracing the maverick brand archetype within their marketing messaging and visual imagery.
Making Logos more emotive
The Squish brand utilises the paradigm of an octopus to do a lot of the heavy lifting regarding brand messaging. It's an unusual animal, squishy to hold and has several tentacles to interact with.
A large dilated eye makes it appealing to kids and looks attractive. It exaggerates the sensory experience people will have to playing their mobile games.
Designing logos with meaning
Key business concepts and company values are symbolised and combined to create a unique visual identity that becomes a paradigm that represents the essence of a company.
Using the Golden Ratio creates designs that are aesthetically pleasing to the eye
Mobile Marketing Mix
PAID MEDIA
Paid media plays a critical role in scaling any mobile application; with a solid understanding of SOGO's target audience and much confidence in the projected lifetime value, KODA can begin to create a plan to launch your mobile app through innovative media tactics.
Mobile AD Networks
Paid Social Media
Digital Display
Native Advertising
Paid Search
Broadcast TV
Radio
Outdoor
Events
OWNED MEDIA
Owned media consists of all the websites, apps, mobile sites, Facebook pages, blogs, stores, and any other channel that the SOGO brand owns and manages.
If Alive succeeds in attracting your target audience to SOGO’s owned properties, this will be the most sustainable solution in the long run. But it will take focus and great content to make this work for the SOGO app.
Blog
Mobile Website
Email Newsletter
Social Media
Customer referral programs
EARNT MEDIA
The best type of marketing is word of mouth; having real people talk about the SOGO app provides credibility and drives viral growth.
According to research by Nielson, 77% of consumers are more likely to buy a product they learned about through friends of the family.
Blogs & review Sites
PR & influencer Outreach
Customer reviews
Partnerships & Stunts
Pepper Financial Services
Pepper Group engaged Alive to support the launch of their first mobile app - Pepper Peak. The launch kit featured a package of elements that educated employees on the capabilities and benefits of the app.
Once launched and "in the hands" of staff, we designed and executed a cross-channel marketing campaign to promote the app to broader industry audiences, positing Pepper as one of Australia's leading mobile-enabled financial institutions.
App Case study
Email Newsletters
FS Industry Speaking Events
Interactive instruction manual (iBook)
Magazine Advertising
Press Release & Media Coverage
Production Video
Stakeholder Testimonials
Supporting Blog Articles
David Jones
Recognised as Australia's premier retail store, we prepared a package of communication assets for the group's In Store prototype app.
Educational dialogue, introducing the benefits the solution delivered to the business and its customers, was prepared for issue to the business' executive team.
We then scripted and produced a video case study for the retailer, showcasing the process of creating the prototype app.
App Case study
Blog Articles
Email Newsletters
Feature Booklets
Interactive instruction manual (iBook)
Stakeholder Testimonials
Production Video
Marine Rescue NSW
Marine Rescue NSW is a 3,000-strong volunteer force committed to saving lives on the water. Working closely with the organisation, we developed a campaign strategy for the launch of their MarineRescue App that coincided with Sydney's annual boat show.
The deliverables comprised event flyers, an educational video and feature articles in trade publications. The strategy helped deliver MRNSW 5,000 downloads during the first fortnight of release.
App Case study
Appstore (screenshots, description & keywords)
Blog Articles & video reviews
Email Newsletters
Instructional Video
Magazine editorials
Promotional Flyers
Pull-up Event banners
Stakeholder Testimonials